How to increase revenue of hotels

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One of the most complex aspects of revenue management is creating the right rate plans for your hotel. But what exactly is a rate plan? It is the technical term given to different rates you see on a hotel website when you search for a set of dates. Rate plans work their magic behind the scenes so guests can have different options to choose from when planning a hotel stay.While they seem straightforward on the surface, the challenge is creating the best set of rate plans that will ultimately maximize revenue. In this article, we’ll detail some of the most common rate plans, as well as some core principles and rules of thumb involved in rate plan creation.To make it simpler, we’ll first divide them into two categories: evergreens and promotional rate plans.


Evergreen Rate Plans
Evergreens are rate plans that all hotels should have at all times, regardless of location and target audience of your hotel. Best Available Rate, or BAR as commonly known in the industry, is the first plan to come to mind.

Another important rate plan is Bed & Breakfast. If your hotel has a full-service restaurant partner, then chances are your guests will expect to see a breakfast included room option. It is such a popular rate plan (especially among families and international guests) that not offering it is almost unthinkable. If your hotel is serving complimentary breakfast as part of its brand identity, then you can create a premium breakfast package and offer more than the standard continental breakfast.
BAR is the rate plan that will serve as your hotel’s foundation and will support every other revenue decision. It is recommended to create multiple BAR plans based on seasonality if your hotel is in a complex market with a lot of moving parts, such as Lucknow City.The budget hotel in Lucknow have all these features

Promotional Rate Plans
An important and highly efficient promotional rate is one of the key point for hotel industry.
In addition to these generic industry rates, a hotel can create promotional rate plans designed according to their market’s specific needs. With right timing, such carefully planned promotions can carry your revenue strategies to next level. Special offers and packages.
Dynamic discounts. These types of rate plans are created to attract specific types of guests or fill rooms quickly in times of need. Using BAR as the base, hotels can set rules that offer discounts based on difference booking factors.The Best hotel in Gomti nagar has all the features to attract guests
Last-minute discounts can even be combined with booking channel discounts—for example, offering 15% off BAR to guests who book on mobile within 24 hours of their stay. Rate plans like these can capitalize on growing mobile bookings, which often happen on the go. But ideally you shouldn’t have to discount last minute too often. If you do, you might want to reconsider your advance yielding strategies.

Pricing
The long answer to the question of how to price your rates can take up an entire book. We’ll keep it short and simple: look at your competitive set’s rates. Determined by their location and product/service level, the hotels in your comp set should give you a solid starting point for what you can offer. All you need to do is a little investigation on these hotels’ respective websites.
In addition, you can use hospitality industry reports that show historical data in your area to confirm how realistic your competition’s rate plans are. Along the same lines, a trends report, which forecasts future rates and occupancy, can be the final ingredient you need when pricing your BAR rates—a cherry on top if you will. If your city is forecasted to see strong ADR growth in a certain quarter, you might consider raising BAR rates for that period.
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Direct messaging for guest experience

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Now a days Guest experience is  replacing a lot of old traditional methods to increasing revenue and as sppn as you opt philosphy  the better your chances of success. Hospitality industry is beginning to understand the need to make life easier for their customers.  The easiest ways in which hotels can transform guest experience is by realizing the importance of direct guest messaging. Well It doesn’t matter whether you are a brand that has its own in-house messaging app or an independent hotel having WhatsApp or Facebook messenger. What important is throwing open a line of communication with guests that is direct.
Let’s watch it  in detail –
Direct guest messaging allows hotels to go one step further in building a relationship with guests. In fact, guests expect hotels to be more proactive when it comes to booking confirmation correspondence. According to a research carried out by TrustYou
The Guests expect that hotels will initiate communication once a booking is confirmed. Most of travelers expect to receive correspondence from the hotel, with email as the most likely channel.
But here’s the interesting part, from the same research.
A vast majority of guests prefer digital communication, with email being the most frequently used medium. However, there is a significantly higher correlation between guest satisfaction for those guests who have communicated with a hotel via messaging (such as SMS or Facebook Messenger), vs those who communicate via e-mail. Best hotel in Gomti nagar

In other words, there is a higher likelihood of guest satisfaction when correspondence between the hotel and the guest takes place on a messaging platform. This could be because of multiple reasons:

1)Direct guest messaging, on an internet-based messaging app like WhatsApp, Facebook messenger, and Skype, also happens in real-time. This eliminates so many possible miscommunications.
2) Direct messaging is more personalized than, say, a templatized, automated communication.
3) Direct messaging also guarantees the guest that he or she is being spoken to by a real-person! This makes so much difference when it comes to making guests feel at home! Luxury budget hotel in Gomti nagar
4) As a hotelier, direct messaging makes more sense because you could assign this task to one of your front-end staff and be sure that all the communication to and from guests is handled by one person or one team and what’s more, everything related to guest communication is available to you within that chat. Every information relating to a certain guest is recorded in one chat. This way you can proactively take care of any (and all) requests a guest may have during his or her consequent stays with you. Hotel for meeting in Lucknow
Direct guest messaging is a win-win for you, the hotelier as well as your guest.
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Pre Arrival Guest Experience and its Impact

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For a person who is a part of the hospitality industry, it becomes very important  to know the importance of creating a seamless arrival experience of guests. A hotel’s guest experience starts even before one arrives on your property. Personalization of a guest experience is not a longer option. You have to make the move to be a step ahead of the competition.
How to Enhance the Guest Arrival Experience
One can begin with a direct engagement with guests and aim for a better experience to ensure their visit again. The moment your hotel gets its booking, it’s time for you to make the most of this opportunity. Best hotel in Lucknow
Keep your hotel’s information updated online
 Why is this important? You certainly wouldn’t want a guest gets confused on arrival to view amenities that are different from the ones described online.The guest cycle stage begins from the time of booking and actually commences when the guest begins exploring your property online. The guest may be browsing your website, landing up on your OTA pages or may contact you via email. Your information (text, images, videos, contact numbers, etc.) must be updated to allow a guest to contact the hotel through any mode if required.Luxury budget hotel in Gomti nagar

Communicate and customize
Ask what the guests want and understand what you can add to your services. The most effective way is to communicate and build-up on pre-arrival guest experience.
Here’s how you can communicate when a booking is confirmed:
 Send a confirmation email
Facilitate online check-in
Technology to know your guests before they arrive
You can drive conversations without the need to manually perform each action. Automation helps reduce burden on staff while keeping the engagement factor active.

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Lucknow- The city of Nawabs culture and tradition

Best hotel in Lucknow - Hotel Ranbirs While you are on your family trip , business trip or leisure trip to Lucknow "the city of Nawabs" , you will enjoy your quality time at Hotel Ranbirs. The hotel has uniqueness from its interior to taste and food everything that you are looking for in a hotel. It also provides facilities to tourists to visit famous monuments and old buildings of Nawabs lie as Imambara, Purana Lucknow, and other beautiful places like Janeshwar Mishra Park.Hotel has beautifully designed open lounge bar where you can spend your quality time with your dear ones taking the view of Lucknow from its roof top. The wooden interior of hotel also has also uniqueness that you haven't seen its kind of elegant architectural designs. If we talk about hospitality and food items its un match able, highly experienced staff members and other experienced chef makes mouth watering dishes. If you are a veg or non-veg lover your taste will definitely get some different taste here and you will remember it.

The hotel is also a perfect place for Business Meetings, Conferences and event promotion as ts professionally designed hall , conference and meeting hall gives a great  professional feel.

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How to Maintain and Promote Your Hotel Blog

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Looking at all blogging has to offer, it only makes sense to get started. What do you need to know? And once you start posting, how can you promote it? Here are a few tips.

Regularly Posting posts:-
Updating your blogs is key to keeping it interesting both to  search engines and to visitors because every time you publish a new post, search engines are crawling on your blogs.

Engage with Visitors
Interacting and engaging visitors will divert more traffic towards your blogs resulting into the more number of readers

Offline sharing of blogs
Offline sharing of blogs is helpful in maintaining your traffic for business.

Promote Your Blog Online
Create a prominent link from your main website to your blog so it’s easy for visitors to find it when they research your site. Likewise, link to your blog from your online profiles on Facebook, Twitter and other channels.

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How to attract corporate for hotels

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For hotels across the world , corporate bookings form a steady revenue system as business travelers might book your hotel during the year. Now important part is the strategies required to boost corporate booking throughout the year. As the corporate bookings is one of the best source of revenue through out the year. SO lets discuss some of the important factors or strategies that can give a fast  pace to hotel bookings:-
1- Understanding the target groups:-
Its very important for a hotel to evaluate its property and find out where it lies. Is it well equipped business place. Packages that offer fun team - building activities, access to special lounge and free Wi-fi, personalized services etc plays very important role in attracting the guests.
2- Always have look on what your competitors are doing for traffic generation:-
Focus on the hotels tha offer the same amenities as yours . Also upgrade your amenities and services than your competitor. Online reviews, ratings plays a vital role in traffic generation.
3-Stay in touch:-
By sending wishes on some special day it can be Holi, Diwali, Eid or any other celebration day,By sending some special wishes makes a great impact on the guests.So grab attention with precise messaging. Best hotel in Lucknow

4- Pricing Strategy- You need to understand the revenue management to know what works best to manage your room sales and also keeps the profit High, create pricing strategies and also autoate them with a good property management system.
5- Attend Seminars and conferences- for making good contacts with the corporate you must attend the seminars and the conferences where there can be direct communication with your guest. Telling or briefing them in few words about the property will make a benefiting impact on them.

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Key points to attract more guests

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In the age of instant information & technology , technology has now become a necessity for the hospitality industry. Guests want instant information with regard to room availability, rates, reviews, hotel facilities etc literally at their fingertips. To keep up with their guests requirements, hotels also  need to ensure that they substantially increase their hotel technology  spending.
According to a latest survey hotels across the globe plan to spend a good percentage on technology this year an aso on  data security, improving technology in the rooms, bandwidth and mobile engagement.
The most important or we can say that best news is that this investment is actually beneficial to the hotels in the long term. The technological trends shall enable to the hotels to make great improvements as well as savings for their property.

Key points:

Increased Focus on Payment and Data Security
With cyber crime increasing and evolving at an alarming rate, hotels are ensuring that they invest heavily in payment and data security. Hotels want to assure their guests that they have secure payment gateways for any online and mobile transactions as well as sophisticated online security to safeguard personal information about their guests.

Introducing ‘Smart’ Rooms and Facilities

Best hotel in Lucknow says that Flat screen TVs, wireless chargers, docking stations, automated lighting and temperature control… these are the demands of the millennial traveller. They want the rooms as well as the conference facilities of the hotel to be technologically advanced.
Bandwidth upgrading
According to HTNG’s Blake, the biggest priority for a guest is that the hotel’s WiFi should work efficiently and be free. The bandwidth needs to support; the multiple tech devices of the guest in the room as well as across the property, ‘Smart’ room facilities, tech savvy conference gadgets, hotel’s management system and so on.
Globally, hotels are improving their property’s bandwidth so that their guests can use the internet whether for business or pleasure without any hiccups.

Mobile Integration

From website to applications all are needed to be updated and properly integrated.

Mobile Engagement

Mobile engagement is extremely underutilised and has great potential for hotels to increase their revenues. Hotels can use data from their guest’s Smartphones to offer special offers to them as well as upsell the various points of sales at the hotel.
Mobile engagement enables hotels to provide a personalised experience for their guests by being updated of their preferences and creating special packages as per their taste.
Technology is forever changing and it may not always be possible for hotels to stay ahead but they should attempt to walk hand in hand with the latest trends. Integrating some of the above trends shall enable hotels to be easily accessible online, upsell their various points of sales, offer personalised service thus resulting in guest loyalty, reduce their carbon footprint by having more e-options rather than printed collateral, and much more, all resulting in better profitability for their property.
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