Tuesday, 10 July 2018

Simple Ways To Delight Your Hotel Guests

Best hotel in Lucknow shares some important views about Simple Ways To Delight Your Hotel Guests
Improving guest experience in hotels is one of the most effective (yet least explored) ways of building your business. When done right, hotel customer satisfaction goes a long way in gaining their loyalty. This, in turn, has a direct and positive impact on your revenue, online reputation as well as word-of-mouth marketing.
As simple as it may be, a lot of hoteliers find it challenging to settle on a hotel guest satisfaction strategy that can bring them the desired returns! Read on to understand the five basic commandments to delight your guests.

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Pay Special attention to your guests:

Always pay special attention to your guests while they are speaking with you and also understand their needs what they are looking for.
Many of the times simply hearing your guests and quickly resolving their issues can help
You in winning their loyalty.

Surprise them with the extra discount or Gifts:

Every person delight when you give your guests more than what they expect. Surprise your guests more than what they are expecting. Surprise your guest with an unexpected discounts, add-ons or even customized gifts it it’s a special occasion for them.

Deliver what you promise:

Always be honest, and always deliver what you promise. From Online images and description of your property to what your guests can expect during their stay, you must be very clear in your communication while speaking to them.

Personalization is the key to delight:

 Always make every guest feel exclusive and treat them as if they were part of your family. Remember that every guest is different. A’ one template for all approach never works if guest delight is your target. Personalization is the main mantra for it.

Motivate your Employees and make guests Happy:

A happy , motivated employee will always be loyal and makes his best affects for the growth of any hotel, or organization. So always make you employees motivated and make your guests delighted

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Sunday, 8 July 2018

Innovative ideas to attract International Guests for hotel



Best hotel in Lucknow  shares some of the important views for attracting international guests

We have seen that now a days Hotel industry is one of the most crucial stakeholder in the travel ecosystem and its share is now going to grow as the global travel market and also expected to expand. And being a hotelier,it very important that you must do every possible things to attract more international hotel guests for your property.
Some of the important tips on how to attract international guests –

Identifying targeted audience

It is very important that being a good Branded hotel of your city you must know about the foreign tourists visiting your region. Try to understand their nationality, age group, their stay patterns and
how they spend during their stay in a hotel and the time of their visit, etc. Once you get to know your target guest, it becomes easier for you to have a strategy to attract them to your property.

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Hotel Property branding


Hotel property branding is very important .A well branding strategy will give your hotel the much-needed brand value and also will help you in many ways to attract guest and travelers those who are on their leisure trips or business, family trips. Most importantly, a consistent branding is an operational necessity as it helps your target audience in distinguishing your hotel. Your hotel website should have all the required information a guest might looking for.

Increasing reach via digital marketing 

One of the best method fo increasing the reach and promotion is through digital promotion.You must run geo specific campaigns to attract more traffic to your website. For example, you are running a hotel in Lucknow and your target audience are from European countries like Germany and France. Here are some of tricks you might find useful –

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Paid (PPC) advertisements and Social media advertisements

If you are looking for quick response from your marketing then running PPC ads and social media ads using the right keywords helps you to project your hotel’s brand right in front of your target audience. Also, this would prompt the viewer to get on to your website landing page that has been specially optimized (language specific) for those regions. It really increases the scope of a higher conversion rate.The Best part of this advertisement is that you can change edit all the advertisemnt as per your requirement and as per your time.
Implementing the same strategy when it comes to running your social media ads. Don’t forget to have engaging content while trying to connect with your potential guest on social media platforms. Here too, don’t ignore the importance of language. Let them read and know more about your hotel brand in their own language. This is very helpful.

Leverage the power of online hotel booking engine

Now, once they are on your website, entice them with special offers and lure them to get onto your booking engine. Chances are high that they will book with you directly. And, most importantly, you must have staff speaking their language to make them feel comfortable at your property. Right from the pre-booking chat, to pick-up and drop at the airport, ensure that your staff speaks to your foreign guests in their languages.

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Promotion through your local attractions

Promtions during the special event or functions and at any special day is very helpful.It could be anything that has special tag for it Like as it could be a Film Festival, Diwali Celebration, Christmas Evening, New year party or any special occasion or even a fair in nearby locality that draws maximum foreign tourists. Find out the type of foreigners are coming to those events and from where they come in. Tie up with those events as ‘hospitality partner’. You can run PPC ads in your targeted geographical location to let your potential guests know that you are the exclusive hospitality partner of such events. Tempt them to book with you by giving certain percentage of discounts on confirmed booking, or you could even give them free passes if they stay with you.

Promote guest reviews

Guest reviews can influence a potential buyer’s booking decision. Get your international hotel guests write good reviews on your property and services. Be thoughtful and careful while responding to guest reviews – both good and bad. Make sure that you promote good reviews on as many platforms as possible.

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