Thursday, 29 March 2018

Guest Experience and its feedback importance

Best hotel in Lucknow shares some important views :
One of the survey company claims that customers who had got the great experiences in the past with a company will spend much more compared to people who had poor experiences. It can be seen Clearly that there is a correlation between the quality of the experience and revenue, and this also holds true in the hospitality industry.
The hostel shoud focus on many things for constant revenue generation
The word hospitality implies a great experience. The definition of hospitality is “the generous ,friendly reception and complete entertainment of guests, visitors,” So, it’s not just about receiving guests and sending them up to their rooms. It’s not just about taking their money.Its much more than that.
In fact, the concept of money has not to be  mentioned because hospitality is about welcoming people and making them feel good. money has to be made, but the core concept shouldn’t have changed, otherwise why call it the hospitality industry and not the lodging industry?
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Improving the guest experiences is helpful in generating higher revenue. The first thing Choice Hotels did after conducting their research was to find out which factors had the greatest impact on the Likeliness to Recommend Scores. They then focused on improving the most critical factors in all their properties, which lead to an improvement in guest experience.
Know Your Guests
Knowing the guests is very much important .This is probably one of the most important things you can do to improve the guest experience, because if you know your guests, then you know what you can do to make their stay delightful.Guest  Engagement is the key to a great experience.
On a general level, guests expect speedy service, but also quality service. To achieve quality, you need to understand their particular likes and dislikes. This can be more easily achieved with repeat guests, because you can pull up past information. But it can also be done with new guests but politely asking them to fill in short questionnaires when they book a room.  Read more about some simple steps you can take to improve guest experience here.Luxury budget hotel in Lucknow
Understanding your guests is the foundation to creating a great experience. Once you have this information, you can implement a variety of actions to improve the guest experience, such as:
– Creating apps that ping your staff the moment the guest walks into the hotel so they can greet them by name;
– Providing a digital text-based communication system with staff via which the guest receives personalized responses
– Making sure their favorite drinks are in the minibar.
The more you do to improve the guest experience, the more loyal those guests will be. And loyal guests are the key to improving your bottom line.

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Wednesday, 28 March 2018

Benefits of running Loyality programs

Best hotel in Lucknow shares important views about  Loyalty programs:
In this highly technological and competitive market and in this highly competitive  industry, every hotel must do everything to attract new guests, and retain your previous guests again. There are two major side of your business when its to generate more more booking, revenue and also to make your brand promotion for  this, but most important thing is to have a well planned hotel loyality program for the guests to  ensure your property draw more guests.

The Hotel's customer loyalty program have to hold value as travelers are now being spoilt for choice. They sometime they change their choice of stay with the number of hotels around.
Importance of Hotel Loyalty Programs
A  hotel loyalty program will entice guests to choose your hotel for repeat visits.
You get direct hotel bookings.
It will be easy to hold your existing clients
Loyal visitors will give better online reviews and there will be better online reputation

Thursday, 15 March 2018

How to attract guests to hotels near airport


People are traveling for different reasons – it could be a business trip ,leisure travel, or a solo travel. Reaching to a new destination always has its worries despite the sense of joy and thrill it brings. Hotels near airport thus turn out to be a savior for many who have little time on hand but have a fixed agenda in place.
It has been seen that Business travelers or the corporate group is a regular source of revenue for hotels next to the airport. The Business travelers and those who are on a short getaway are considered as the best alternative to increase room occupancy for such categories of hotels.
Hotels preferred by travelers with the following objectives in mind:
·        The Travelers who have some time on hand between connecting flights
·          The Guests who want to cut down time/cost spent on commute within city
·         Travelers who look for a comfortable and convenient stay near the airport
·         Travelers who are hassled with canceled/delayed flights and want reasonable airport hotel deals
Business travelers who simply do not likes to enter the main city due to traffic and layovers often find hotels near to the airport to be a convenient option as long as their needs are fulfilled. Such hotels are attractive options for corporates looking to conduct a quick conference meeting in hotel for them it is one of the favorite hotel where the can schedule their meeting and find the best response.
In order to attract more guests some other facilities are to be provided by the hotels like as Quick Check in system, Pick and drop facility and other internet/wifi systems and other amenities.


Tuesday, 13 March 2018

simple ways to increase your hotel’s direct bookings

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Now a days increasing direct bookings are one of the most rewarding  tasks for any hotelier. As the vast market size and share of third party booking sites, it is now becoming in increasingly important for hotels to working towards maintain the right balance between OTA bookings and direct bookings.
Well there is  no denying the role of OTAs in giving you more bookings. However, increasing direct bookings is much better for your hotel business simply because it helps you minimize the cost of OTA intermediation.
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1-Optimize your website
Your website should not take long time to load.Make your reservation phone number or mail id clickable on all the pages .It would help a guest to click and call or write a mail to your reservation department directly from his phone. You should have a clear call to action button, too. When we talk about how to increase direct bookings, your hotel’s website plays a crucial role. It must have a strong digital identity to attract maximum visitors. Your hotel website should be visually attractive, easy to navigate and above all it should be user-friendly.
It should be properly optimized for search engines. This makes your hotel website more visible on search engines, thus attracting increased visitors. You must consider using relevant content in your website to garner organic traffic to your website. Most importantly, your hotel website should be mobile responsive. Because, bookings coming from mobile devices is expected to shoot to good percentage in India.
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2) Incorporate a booking engine into your website
 This enhances a guest’s confidence that the hotel would definitely honour the booking.Integrating a web booking engine into your brand website enables your website visitors to view the availability of rooms in real time. This real-time information made available to them is one of the easiest ways to increase direct hotel bookings. Guests would even receive instant confirmation against their bookings directly from your hotel PMS.

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3) Promote positive guest reviews on your website
Go a step further than just collecting reviews. Proactively follow up on reviews and respond to them; especially the bad ones. This communicates to prospective guests that you are a brand that cares for your guests and will definitely fetch you a brownie point.
About 98% of travellers read hotel reviews and 80% of them consider them extremely important before making the final reservation. Good reviews can influence a traveller’s booking decision in a big way. This is why it is paramount to strategically position and promote positive guest reviews on your website. It should be visible throughout all the pages till a visitor is done with the whole booking process.

4) Handle booking abandonment tactfully
Gather insights from their journey on your website. Take a close look at what kind of rooms they looked at before leaving your website. Write to them or call them, try to help them if they express their concern over the price of the room. Offer them best possible rate and tell them how booking directly with you can also get them a free breakfast during the stay. This type of personalized approach will bring them back to your property.
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5) Offer loyalty programs
Incentivize your guests with loyalty programs to book direct with you. Tell them that they can earn points that can be easily redeemed not only at your hotel, but also at outlets of their choice. This will not only a great hotel direct booking strategy, but also something that will help build a long-term association with your guests.

6) Enable booking via Facebook
Booking via Facebook is  an easier booking process to travellers via social media platforms like Facebook. Implement a booking engine that can be integrated with your brand’s Facebook page. It would help travellers to book direct with you from your hotel’s Facebook page.

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Friday, 23 February 2018

Hotel Digital Marketing: How will it help you get more bookings


Today, hotel digital marketing is being utilized at a rampant pace in the hospitality industry. While it is true that it can be highly beneficial, it is necessary to make sure of the return on investments. To this extent, how much finances to put in distribution management is something to closely consider. Now with the advent of technology, most of the bookings are gained through a smart online inventory distribution strategy. Online distribution of hotel rooms can be managed in two ways – either directly from your hotel website or through third-party distribution channels.There are different hotel digital marketing strategies that one can follow when working with OTAs and when getting direct bookings. As the new year dawns upon us, it brings with it an exhaustive range of ideas, strategies, and goals to get more bookings, impart exceptional services and ultimately obtain a considerable hike in revenue.Hospitality marketing is prevalent in many forms which include hotel website and even making your hotel’s presence noticeable on social media platforms like Facebook, Twitter etc. Finding the right technology partner that is better known for distribution management can help you drive down the cost of inventory distribution for your hotel. That’s why you need to find out ways to reach your guests using hotel digital marketing mediums like content, emails, websites, paid marketing, social media, and plenitude of other methods in the correct fashion. Best hotel in Lucknow
Here are some methods that can improve Digital Marketing techniques to grow Hotel business more:- 
Get a full-fledged and Mobile friendly hotel website
Expand your social media presence
Content is the King , use it to attract guests Best restaurant in Gomti nagar
Get a booking engine for direct bookings
Attract guests with offers
Now Digital Marketing is replacing completely the traditional marketing pattern. Luxury budget hotel in gomti nagar


Tuesday, 20 February 2018

Tips to grow hotel business in year 2018

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We know and understand that you are constantly planning for hotel growth and development and this time we have got many tips to grow your business .
The hospital industry is one which is ever evolving, being at fore front in comparison with other trade. every day you may find some practices becoming obsolete, waiting to be replaced with the new ones coming in trend it all in order to meet the dynamic scenario of the market.
The travel industry registering with a growth trajectory of 4.1% per annum globally, there is an abounding potential market that is waiting for your hotel business. Likewise, total travel and GDP is also expected to account for 11.4% of global GDP so its very important for a hotel to grow its business in a fast pace.
Your consistent efforts, marketing planning, tactics and resources to make your hotel business growth ,a success it worth for you to strategist on gaining higher returns ,reach to your potential customers.
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Here are some mind blowing tips to grow your hotel business in 2018:

Focusing on direct bookings this year 2018 is meant for that:
According to a survey nearly about 2/3rd of guests prefer direct bookings. We know most hotels these days are working on direct bookings on your hotel website. Engaging your guests , understanding their needs and purpose of visiting hotel and trying to up selling other facilities shows a great impact.

Start working on Digital Marketing:
Digital Marketing for hotels is proven and the most effective method to help a hotel more bookings. Old traditional methods are now going away from the markets as it needs lot of investment and there is no ROI in that also. It includes SEO, Social media marketing, Paid advertising and other digital methods , all we can say that digital marketing is endless.
using these technical methods not only increases your reach but also promotes your business and events in a much better smooth way and best things is that every one can monitor each and everything.

Focus on Reviews
Feedback of your valuable clients is very important for every hotel, the feedback from your clients is vital for any business. This year every hotel needs to be agile with your online reviews. Be on a constant lookout for any kind of reviews you have, be it positive or negative.
Working on the responses and feedback increases your hotel development. In other words we can say that Business growth is directly proportional to positive reviews. That is why a competent reputation management strategy is a must to maintain a positive image of your hotel.
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Setting the right pricing at right point of time
Apparently setting up right price at right time plays a prominent role in helping you grow your hotel business. Keep an eye on what your competitors are doing, determine the pricing strategy they are employing and devise your own. Flexible pricing is always helpful in making development constantly.

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Monday, 5 February 2018

Where to stay in Lucknow: The ultimate Guide

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While you are on your business trip or on a family trip to Lucknow, your decision about where to stay in Lucknow can determine the outcome of your experience in the city of Nawabs. Especially if your are coming for the first time in Uttar Pradesh, Lucknow is one of the best place to go though. Lucknow is a vibrant place that welcomes you with generous portion of Nawabi vibes, amazing history and ans incredible food scene. All you need to know is to learn where to stay in Lucknow , pick the right neighborhood, find the best accommodation in Lucknow city and then just surrender to what the city offers you.
One of the best hotel in Lucknow Hotel Ranbirs is one of the perfect place for visitors and travelers to stay. Here at this hotel you will find every comfort level that you are looking for. This hotel also serves many other services also like as Taxi services and other air ticket booking services. From this hotel you can enjoy beautiful places of Lucknow it can be Imambara of Lucknow or can also enjoy one of the best park that is Janeshwar mishra Park in Gomti nagar. Here hotel has beautiful open lounge where you can enjoy cocktails and mouth watering dishes.
This Luxury budget hotel in Gomti nagar has world class food items either you are coming from any part of world you will find every thing as per your requirement.
I visited this hotel and found as one of the best hotel for meeting also in Lucknow city .