How to Maintain and Promote Your Hotel Blog

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Looking at all blogging has to offer, it only makes sense to get started. What do you need to know? And once you start posting, how can you promote it? Here are a few tips.

Regularly Posting posts:-
Updating your blogs is key to keeping it interesting both to  search engines and to visitors because every time you publish a new post, search engines are crawling on your blogs.

Engage with Visitors
Interacting and engaging visitors will divert more traffic towards your blogs resulting into the more number of readers

Offline sharing of blogs
Offline sharing of blogs is helpful in maintaining your traffic for business.

Promote Your Blog Online
Create a prominent link from your main website to your blog so it’s easy for visitors to find it when they research your site. Likewise, link to your blog from your online profiles on Facebook, Twitter and other channels.

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How to attract corporate for hotels

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For hotels across the world , corporate bookings form a steady revenue system as business travelers might book your hotel during the year. Now important part is the strategies required to boost corporate booking throughout the year. As the corporate bookings is one of the best source of revenue through out the year. SO lets discuss some of the important factors or strategies that can give a fast  pace to hotel bookings:-
1- Understanding the target groups:-
Its very important for a hotel to evaluate its property and find out where it lies. Is it well equipped business place. Packages that offer fun team - building activities, access to special lounge and free Wi-fi, personalized services etc plays very important role in attracting the guests.
2- Always have look on what your competitors are doing for traffic generation:-
Focus on the hotels tha offer the same amenities as yours . Also upgrade your amenities and services than your competitor. Online reviews, ratings plays a vital role in traffic generation.
3-Stay in touch:-
By sending wishes on some special day it can be Holi, Diwali, Eid or any other celebration day,By sending some special wishes makes a great impact on the guests.So grab attention with precise messaging. Best hotel in Lucknow

4- Pricing Strategy- You need to understand the revenue management to know what works best to manage your room sales and also keeps the profit High, create pricing strategies and also autoate them with a good property management system.
5- Attend Seminars and conferences- for making good contacts with the corporate you must attend the seminars and the conferences where there can be direct communication with your guest. Telling or briefing them in few words about the property will make a benefiting impact on them.

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Key points to attract more guests

Best hotel in Lucknow shares important points to attract guests:

In the age of instant information & technology , technology has now become a necessity for the hospitality industry. Guests want instant information with regard to room availability, rates, reviews, hotel facilities etc literally at their fingertips. To keep up with their guests requirements, hotels also  need to ensure that they substantially increase their hotel technology  spending.
According to a latest survey hotels across the globe plan to spend a good percentage on technology this year an aso on  data security, improving technology in the rooms, bandwidth and mobile engagement.
The most important or we can say that best news is that this investment is actually beneficial to the hotels in the long term. The technological trends shall enable to the hotels to make great improvements as well as savings for their property.

Key points:

Increased Focus on Payment and Data Security
With cyber crime increasing and evolving at an alarming rate, hotels are ensuring that they invest heavily in payment and data security. Hotels want to assure their guests that they have secure payment gateways for any online and mobile transactions as well as sophisticated online security to safeguard personal information about their guests.

Introducing ‘Smart’ Rooms and Facilities

Best hotel in Lucknow says that Flat screen TVs, wireless chargers, docking stations, automated lighting and temperature control… these are the demands of the millennial traveller. They want the rooms as well as the conference facilities of the hotel to be technologically advanced.
Bandwidth upgrading
According to HTNG’s Blake, the biggest priority for a guest is that the hotel’s WiFi should work efficiently and be free. The bandwidth needs to support; the multiple tech devices of the guest in the room as well as across the property, ‘Smart’ room facilities, tech savvy conference gadgets, hotel’s management system and so on.
Globally, hotels are improving their property’s bandwidth so that their guests can use the internet whether for business or pleasure without any hiccups.

Mobile Integration

From website to applications all are needed to be updated and properly integrated.

Mobile Engagement

Mobile engagement is extremely underutilised and has great potential for hotels to increase their revenues. Hotels can use data from their guest’s Smartphones to offer special offers to them as well as upsell the various points of sales at the hotel.
Mobile engagement enables hotels to provide a personalised experience for their guests by being updated of their preferences and creating special packages as per their taste.
Technology is forever changing and it may not always be possible for hotels to stay ahead but they should attempt to walk hand in hand with the latest trends. Integrating some of the above trends shall enable hotels to be easily accessible online, upsell their various points of sales, offer personalised service thus resulting in guest loyalty, reduce their carbon footprint by having more e-options rather than printed collateral, and much more, all resulting in better profitability for their property.
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Guest Experience and its feedback importance

Best hotel in Lucknow shares some important views :
One of the survey company claims that customers who had got the great experiences in the past with a company will spend much more compared to people who had poor experiences. It can be seen Clearly that there is a correlation between the quality of the experience and revenue, and this also holds true in the hospitality industry.
The hostel shoud focus on many things for constant revenue generation
The word hospitality implies a great experience. The definition of hospitality is “the generous ,friendly reception and complete entertainment of guests, visitors,” So, it’s not just about receiving guests and sending them up to their rooms. It’s not just about taking their money.Its much more than that.
In fact, the concept of money has not to be  mentioned because hospitality is about welcoming people and making them feel good. money has to be made, but the core concept shouldn’t have changed, otherwise why call it the hospitality industry and not the lodging industry?
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Improving the guest experiences is helpful in generating higher revenue. The first thing Choice Hotels did after conducting their research was to find out which factors had the greatest impact on the Likeliness to Recommend Scores. They then focused on improving the most critical factors in all their properties, which lead to an improvement in guest experience.
Know Your Guests
Knowing the guests is very much important .This is probably one of the most important things you can do to improve the guest experience, because if you know your guests, then you know what you can do to make their stay delightful.Guest  Engagement is the key to a great experience.
On a general level, guests expect speedy service, but also quality service. To achieve quality, you need to understand their particular likes and dislikes. This can be more easily achieved with repeat guests, because you can pull up past information. But it can also be done with new guests but politely asking them to fill in short questionnaires when they book a room.  Read more about some simple steps you can take to improve guest experience here.Luxury budget hotel in Lucknow
Understanding your guests is the foundation to creating a great experience. Once you have this information, you can implement a variety of actions to improve the guest experience, such as:
– Creating apps that ping your staff the moment the guest walks into the hotel so they can greet them by name;
– Providing a digital text-based communication system with staff via which the guest receives personalized responses
– Making sure their favorite drinks are in the minibar.
The more you do to improve the guest experience, the more loyal those guests will be. And loyal guests are the key to improving your bottom line.

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Benefits of running Loyality programs

Best hotel in Lucknow shares important views about  Loyalty programs:
In this highly technological and competitive market and in this highly competitive  industry, every hotel must do everything to attract new guests, and retain your previous guests again. There are two major side of your business when its to generate more more booking, revenue and also to make your brand promotion for  this, but most important thing is to have a well planned hotel loyality program for the guests to  ensure your property draw more guests.

The Hotel's customer loyalty program have to hold value as travelers are now being spoilt for choice. They sometime they change their choice of stay with the number of hotels around.
Importance of Hotel Loyalty Programs
A  hotel loyalty program will entice guests to choose your hotel for repeat visits.
You get direct hotel bookings.
It will be easy to hold your existing clients
Loyal visitors will give better online reviews and there will be better online reputation

By- Best Hotel in Lucknow

How to attract guests to hotels near airport

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People are traveling for different reasons – it could be a business trip ,leisure travel, or a solo travel. Reaching to a new destination always has its worries despite the sense of joy and thrill it brings. Hotels near airport thus turn out to be a savior for many who have little time on hand but have a fixed agenda in place.

It has been seen that Business travelers or the corporate group is a regular source of revenue for hotels next to the airport. The Business travelers and those who are on a short getaway are considered as the best alternative to increase room occupancy for such categories of hotels.

Hotels preferred by travelers with the following objectives in mind:

·        The Travelers who have some time on hand between connecting flights

·          The Guests who want to cut down time/cost spent on commute within city

·         Travelers who look for a comfortable and convenient stay near the airport

·         Travelers who are hassled with canceled/delayed flights and want reasonable airport hotel deals

Business travelers who simply do not likes to enter the main city due to traffic and layovers often find hotels near to the airport to be a convenient option as long as their needs are fulfilled. Such hotels are attractive options for corporates looking to conduct a quick conference meeting in hotel for them it is one of the favorite hotel where the can schedule their meeting and find the best response.

In order to attract more guests some other facilities are to be provided by the hotels like as Quick Check in system, Pick and drop facility and other internet/wifi systems and other amenities.

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simple ways to increase your hotel’s direct bookings

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Now a days increasing direct bookings are one of the most rewarding  tasks for any hotelier. As the vast market size and share of third party booking sites, it is now becoming in increasingly important for hotels to working towards maintain the right balance between OTA bookings and direct bookings.
Well there is  no denying the role of OTAs in giving you more bookings. However, increasing direct bookings is much better for your hotel business simply because it helps you minimize the cost of OTA intermediation.
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1-Optimize your website
Your website should not take long time to load.Make your reservation phone number or mail id clickable on all the pages .It would help a guest to click and call or write a mail to your reservation department directly from his phone. You should have a clear call to action button, too. When we talk about how to increase direct bookings, your hotel’s website plays a crucial role. It must have a strong digital identity to attract maximum visitors. Your hotel website should be visually attractive, easy to navigate and above all it should be user-friendly.
It should be properly optimized for search engines. This makes your hotel website more visible on search engines, thus attracting increased visitors. You must consider using relevant content in your website to garner organic traffic to your website. Most importantly, your hotel website should be mobile responsive. Because, bookings coming from mobile devices is expected to shoot to good percentage in India.
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2) Incorporate a booking engine into your website
 This enhances a guest’s confidence that the hotel would definitely honour the booking.Integrating a web booking engine into your brand website enables your website visitors to view the availability of rooms in real time. This real-time information made available to them is one of the easiest ways to increase direct hotel bookings. Guests would even receive instant confirmation against their bookings directly from your hotel PMS.

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3) Promote positive guest reviews on your website
Go a step further than just collecting reviews. Proactively follow up on reviews and respond to them; especially the bad ones. This communicates to prospective guests that you are a brand that cares for your guests and will definitely fetch you a brownie point.
About 98% of travellers read hotel reviews and 80% of them consider them extremely important before making the final reservation. Good reviews can influence a traveller’s booking decision in a big way. This is why it is paramount to strategically position and promote positive guest reviews on your website. It should be visible throughout all the pages till a visitor is done with the whole booking process.

4) Handle booking abandonment tactfully
Gather insights from their journey on your website. Take a close look at what kind of rooms they looked at before leaving your website. Write to them or call them, try to help them if they express their concern over the price of the room. Offer them best possible rate and tell them how booking directly with you can also get them a free breakfast during the stay. This type of personalized approach will bring them back to your property.
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5) Offer loyalty programs
Incentivize your guests with loyalty programs to book direct with you. Tell them that they can earn points that can be easily redeemed not only at your hotel, but also at outlets of their choice. This will not only a great hotel direct booking strategy, but also something that will help build a long-term association with your guests.

6) Enable booking via Facebook
Booking via Facebook is  an easier booking process to travellers via social media platforms like Facebook. Implement a booking engine that can be integrated with your brand’s Facebook page. It would help travellers to book direct with you from your hotel’s Facebook page.

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