Now a days Website development becomes an important part of
every industry and Hotel industry is one of them is Website development that features
on top list for most hoteliers, independent hoteliers should not be content
with just having a website for their hotel, they should have an efficient
website that is helpful in promoting their brands and help them to earn more
revenue.
Nowadays users mostly access websites from different devices,
desktop, laptops, tablets and Smartphone. Though the Smartphone is the most
used device, independent hotels require websites that offer the same online
experience across all devices.
Few years back Google had announced that they prefer
websites to have responsive web designs. So instead of having multiple websites
depending on the device, a responsive web design adjusts its appearance as per
the device that is being used.
Even in India for independent hotel also, it is very smarter
for them to have responsive web design rather than a separate desktop version
and a mobile version. Multiple websites require higher maintenance and hosting
costs, and it is also more time consuming since the managers need to keep
updating information across multiple sites.
Hotels should aim to improve direct bookings. Bookings made
directly with the hotel eliminates commission and other related costs which are
made through travel agents and OTA’s. Although, it is important for hotels to
be listed on OTA’s but they should focus equally, if not more on driving direct
bookings. For a guest to discover the property when searching online, location,
SEO, keywords, etc., should be taken care of so that the page can be found
easily. Pictures and videos should be used generously so that the guests can
visualise the property.
Secondly the website should be easy to navigate across all
devices; guests should be able to book without any technical glitches. The
website should be attractive, and come with concise details.
Do keep in mind that nowadays the preferred device of choice
is the Smartphone so the design and content distribution should be well thought
out. Hotels should also regularly update events in and around the hotel;
provide links to their social media sites as well as their blog if there is
one. This shall incentivize the guests to keep rechecking the site and help
improve their ranking on the search engines.
The website should be responsive and loading time and other
factors are to be improved in such a manner that it gives a attractive look and
makes an impact on guest. The website should have to be SEO purpose optimized
in order to gain good ranking and greater response from the viewers. Another
factors that includes Google analytics, and other factors are to be implemented
in the website such that traffic can be monitored easily resulting to which
listing and click can be monitored easily
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